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Alternatively you can collect free of charge from one of our 7 branches see steps below - Not all items are available for home delivery, however, for example plasma televisions due to weight restrictions and Sony KDL-40EX403 BRAVIA HDTV items. Items available for home delivery will have the 'delivery available' icon visible on the specific product page just above the price.

We can only deliver to the card billing address for security reasons. This can be done by via email. Pay online and collect: Follow the details online.

The TV will be demonstrated to you and then it is yours to take Sony KDL-40EX403 BRAVIA HDTV Failure to produce the card and relevant ID means we are unable to release goods on collection. Or Pay a deposit over the phone and remaining balance on collection: This will reserve the TV for you. We DO NOT charge for items that are out of stock until the item is in stock and arrangements for collection have been made. There is free parking outside each Electronic World depot Please see the FAQ page for more information on buying from us What is graded stock? We chose the Cinema picture preset along with the warm 2 Sony KDL-40EX403 BRAVIA HDTV temperature selection, then we used test patterns to set the brightness and contrast levels for our review room. Here are the results. We start with the Greyscale tracking and colour balance and can see that out of the box this Sony has a very good pre-calibrated factory preset with Warm 2 selected.


This was close to our desired 2. Looking at the tracking results, and Sony KDL-40EX403 BRAVIA HDTV are better than most HDTVs out of the box, our concern is that they are not tracking uniformly across the entire IRE range, so may cause us issues when we come to calibrate the greyscale.


Moving on to the colour gamut and we can see that in Cinema mode the Sony again performs well, if not as perfect as we would like. It certainly looks like Sony have listened to feedback from previous years and made the cinema preset as close as they can to the industry standards for a factory calibration. The colour points across the board are, for the most part, under saturated and the secondary colours show up as having hue errors. Sony KDL-40EX403 BRAVIA HDTV

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Luminance points are usually forgotten about in some other review testing, but can prove extremely important for actual on screen results. Overall errors Delta E are under 4, which is a very good result for an out of the box preset and, certainly, on screen images do look more natural than the vivid and standard modes.

40 Sony KDL40EX403 Bravia Full HD 1080p Digital Freeview HD LCD TV

However, I did notice a tendency for skin tones to appear a little on the yellow side and Sony KDL-40EX403 BRAVIA HDTV lack of red was noticeable. I have to state now that unless you are used to watching accurate images on a daily basis, or have the Sony sitting side by side with a reference monitor, the small issues seen here would not be obvious. Indeed to most users, the out of the box settings we used here, would be more than adequate to fulfil their enjoyment of the latest TV and film content the way it should be seen but the slightly yellow skin tones might stand out a little. Calibrated Results The trouble with this latest Sony is that although it is full of unwanted and unnecessary picture processing controls, they have yet again forgotten to add a 3D Colour Management System CMS which is a now standard feature on models from Samsung, LG and Toshiba, to name but three.

Because of this we are unable to correct the colour points by selecting a wider gamut preset and then bringing all the points back to where they should be. The Live colour selection tool in the menu does widen the gamut in Cinema mode but also boosts the luminance of the colour points high enough to become an issue on screen, even in the low setting.

This is an issue as without a CMS, as you cannot then tame the luminance of the colours, Sony KDL-40EX403 BRAVIA HDTV I decided to use the cinema preset gamut with no additional processing and, just corrected the greyscale using the white balance controls. As you can see the greyscale when calibrated is an improvement over the out of the box results, but only slightly.

Sony BRAVIA KDL-40EX403U (KDL40EX403) 40inch HD Ready LCD Television and Freeview-HD

The calibration controls available in the white balance RGB Gain and Bias are quite coarse in their implementation and as such we still cannot fully correct both points without adding in bigger errors at certain stimuli. So because of that Sony KDL-40EX403 BRAVIA HDTV balanced the greyscale to achieve errors Delta E under 2 across the board and keep our gamma point around the 2. This was the best overall result available with the Sony and shows that sometimes correct calibration with domestic displays is about balancing different errors to achieve the most desired and accurate results.

And the same goes for the colour gamut. The Bravia 3 engine, with Standard Definition film material, recognised and applied the correct cadence detection to various material from Pal to the American and cadences found on Region 1 DVDs if fed to the TV by a player that is not upscaling. One word of warning here, is that the film mode selection on this TV was switched off in the default out of the box settings, so it will need to be switched on if you are feeding the TV from a non-upscaling DVD player or watching the built-in SD tuners. And scaling such material, to its native full HD resolution, was also not an issue for the EX with very good detail levels and no obvious signs of ringing or halos. For video sourced material, the results were not as good with some signs of jaggies being present on the HQV tests.

Watching football in SD transmissions highlighted this issues with straight lines on the pitch.

The playback of 24p material was very good with no signs of induced judder. Being the entry level TV in the Essential range, the EX does not have hz or frame interpolation technology so the panel is prone to the usual LCD motion blur Sony KDL-40EX403 BRAVIA HDTV pans or moving scenes. Get the detailed list of (technical) specifications for the Sony KDLEX BRAVIA Internet Video. YES. Wireless LAN.

40 Sony KDL40EX Bravia Full HD p Digital Freeview HD LCD TV

Compatible (with optional USB. Sony BRAVIA KDLEX 40" LCD TV overview from the experts at What Hi-Fi? Sony and delivering pictures in incredible Full High Definition, the EX

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